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It is no secret that video is the fastest way to grow your business online.
It is the easiest way for your followers to get to know you, trust you, and eventually buy from you.
So what types of videos should you even be doing?
4 Types of Videos You Should Make for Your Online Business
If you have a product or service that can be demo’ed… then you should be creating demo videos. Read more about how I edit my videos here.
When people can see HOW you use your products… what problem is solves for them… they will be WAY more likely to reach out and find out more about it.
Behind the Scenes
People want to know the “real” story… the story behind the perfectly curated feed.
This is where “Behind the Scenes” videos and lives really come to place. I’m actually currently running a video ad right now on Facebook that is getting a great response… and it is just a video of my messy house, haha!
People are over perfection… they want REAL! They want to relate.
Interviews are a great way to highlight your business and products. Interview a customer or a business partner.
Here is an interview I did recently with one of my friends who was able to lose over 20 pounds using our products.
Talk about what you are working on, what results you have been getting, what story can you tell that has happened recently.
Share successes or even funny stories.
People are coming online to be entertained or informed – so lean into it!
Sharing a Story
What story can you share with your audience to help them relate to you or get to know you better?
Do you have a time when you struggled and you overcame?
Did you learn something recently from an event or book?
Make a video and share about it!
I have made videos talking about how I was able to manage my gestational diabetes naturally (but how it wasn’t really easy at first!)
I have made videos talking about books I’m reading and what I’m learning.
One thing to remember is that facts tell and stories sell.
So if you can tell a story, go for it!
After you start making these 4 types of video, learn the best way to save you time and repurpose your videos across multiple social media platforms.
Want to know where you should be spending your time on social media for building your business the fastest?
Check out my social media guide:
I feel like motherhood was the most amazing thing that ever happened to me… but I had to discover how to not lose myself in the process.
I teach busy moms how to make simple healthy swaps that make a huge impact on their health and results.
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