Episode 20: 10 Places to Re-purpose Content

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How can you build a brand online without running yourself ragged trying to be everywhere at once? This is the BIGGEST time saving tip that I have learned: REPURPOSING. But where and HOW can you repurpose content? Here are 10 Places to Repurpose content online.

10 Places to Repurpose Content

What is repurposing content?

Repurposing content is a valuable strategy to maximize the reach and impact of your online content. It involves taking existing content and transforming it into different formats or repackaging it for various platforms.

Here are some steps to effectively repurpose content online:

1. Assess Your Existing Content: Start by reviewing your existing content library, such as blog posts, articles, videos, podcasts, or infographics. Identify pieces that have performed well or have the potential to be repurposed for different audiences or platforms.

2. Determine Your Goals: Clarify your objectives for repurposing content. Are you aiming to reach a new audience, increase engagement, or improve search engine visibility? Understanding your goals will help guide your repurposing strategy.

3. Identify Repurposing Opportunities: Consider different formats and platforms where your content can be repurposed. For example, you can turn a blog post into a video tutorial, create an infographic summarizing key points, or transform a podcast episode into a written article.

4. Adapt and Tailor the Content: Customize the content to suit the new format or platform. For instance, condense lengthy articles into bite-sized social media posts, add visuals to enhance engagement, or update statistics and examples to reflect current trends.

5. Optimize for SEO: When repurposing content, ensure it is optimized for search engines. Use relevant keywords, meta tags, and descriptive titles to improve visibility and attract organic traffic.

6. Promote Across Channels: Once you’ve repurposed the content, promote it across various channels. Share it on social media, include it in newsletters, or link to it in related blog posts. Leverage your existing audience and reach out to new audiences on different platforms.

7. Monitor and Analyze Performance: Track the performance of your repurposed content. Monitor engagement metrics, such as views, likes, shares, and comments. Analyze the data to understand what works best and refine your repurposing strategy accordingly.

8. Repeat and Iterate: Repurposing content is an ongoing process. Continuously assess your content library, identify new opportunities, and repurpose content to maximize its value and reach.

Remember, repurposing content is not about duplicating or copying content verbatim. It’s about adapting and transforming it to provide value to different audiences and platforms. By repurposing your content effectively, you can extend its lifespan, increase visibility, and engage with a wider audience online.

Listen to learn 10 places you can repurpose ONE live video and scroll down to see the full map laid out for you:

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